We are a small family business established here in beautiful Waipahu, Hawai'i.  Our pieces are beautifully constructed with a touch of aloha in every detail. We want individuals to feel empowered, confident & beautiful. We strive not only as a brand to design beautiful collections but to also do more good in this world -- to fight social beauty standards, environmental challenges & inequality issues by connecting with like-minded compassionate people who are willing to make even the smallest of changes to contribute to a better future. Mahalo nui loa for supporting.

Something we love about the community we’ve grown with our brand following is how dedicated you all are to supporting our family owned business. We love how we are all building something together. As a customer and supporter of our brand, you are spreading spirit of aloha, which we truly believe is something that can enrich lives in incredibly beautiful ways. You all inspire us to not only level up our products with every collection through all of your feedback, but to do better as a business with influence.

The Hitraan words "Aloha 'Aina" translate to "love of the land". As a Hitraan brand, we are dedicated to elevating the standard for businesses when it comes to implementing and executing on eco-conscious practices. Here's some of what we're doing:

Thank you for your interest about the origin of our products. We appreciate your concern in understanding our business practices and want to take this opportunity to provide you with a transparent and educational response.

Being a company founded and owned by a mixed-race couple, we deeply value diversity and inclusivity, both in our personal lives and within our business. Our goal is to create a brand that celebrates different cultures, backgrounds, and perspectives. To achieve this, we work with manufacturers around the world who align with our values and meet our high standards of ethical production.

While we outsource much of our production, all of our products are proudly designed by us here in Hawai'i. We spend years perfecting and evolving our products based on our customers feedback.

One of our manufacturing partners is located in China and holds the BSCI certification, which stands for Business Social Compliance Initiative. This certification ensures that the working conditions in the factory adhere to rigorous social and environmental standards, including fair wages, safe working conditions, and respect for workers' rights. By choosing a BSCI-certified manufacturer, we actively promote fair labor practices and ethical production in our supply chain. These are some of the standards met by being BSCI certified:

♡ clean, well-ventilated working conditions

♡ fair pay

♡ paid voluntary overtime

♡ non-discriminatory hiring

♡ verified forced-labor free

♡ verified child-labor free

Additionally, we source some of our clothing from manufacturers in the US and Hawai'i. Supporting local businesses is important to us, and we believe in promoting the craftsmanship and expertise of artisans in different regions.

It's crucial to understand that manufacturing in China does not imply that our products are of lower quality or compromise our commitment to inclusivity. China has a long history of expertise in textile manufacturing and is home to many skilled artisans. By partnering with a BSCI-certified manufacturer, we ensure that our products are produced ethically and sustainably, meeting our high-quality standards.

We understand that concerns about the origin of products can arise due to misinformation or stereotypes. We encourage you to explore more about BSCI certification, which demonstrates our dedication to responsible sourcing.

We believe "honesty is the best policy" especially when it comes to our ethics as not just individuals, but as a company. We're always open to discussing our practices further in the case you have any additional questions. We are so incredibly thankful for your support.